Fred Cook, APR, Fellow PRSA, is the chairman of Golin and the Director of Public Relations at the University of Southern California. Golin is an integrated, public relations, digital and content agency with 50 offices globally.
The title of Cook’s lecture is “Improvise and Succeed: Advice from an Unlikely CEO.” He will challenge the audience to redefine what success means by telling his unique story to the top. His bold leadership and inspirational perspective challenges conventional thinking and propels agency staff to continue creating change for clients through brave work worthy of awe and action. Cook’s story can help inspire and motivate students of all majors during a pivotal time in their lives.