Press Release

MUNCIE, Ind. – Ball State University is proud to present the 35th Annual Vernon C. Schranz Distinguished Lectureship in Public Relations, featuring lecturer Merrie Spaeth. The lecture, Mastering Influence: The Language of Leadership, will take place on Weds., Oct. 30 at 8 p.m. in the Ballroom of the L.A. Pittenger Student Center at Ball State University.

A leader in communication theory and executive training, Merrie Spaeth is considered one of the most influential communication counselors in the world. Spaeth is the founder of Spaeth Communications, Inc. a leading consulting firm that provides strategic communications counseling and training to individuals, companies and institutions to map communication flows through her philosophy known as The Influence Model™.

Spaeth has previously served as the Director of Public Affairs for the Federal Trade Commission, a White House Fellow and Director of Media Relations for the White House during the Reagan administration. Before her achievements in government, Spaeth was active in the entertainment industry as an actress and a speechwriter for CBS. Currently Spaeth serves as an instructor at Southern Methodist University, a columnist in numerous communication publications, both in addition to her role as president of Spaeth Communications, Inc.

“The Schranz Lecture always brings the most knowledgeable leaders in the industry to Ball State for an informative lecture on the trends we are encountering in our industry,” said Richard Shoemaker, instructor of public relations. “I know that with her varied background in the profession, Merrie Spaeth will follow the quality of excellence that the past lecturers have had.”

This lectureship series is dedicated to Vernon C. Schranz, the Ball Corporation’s first public relations officer, for his 25 excellent years of service. Mr. Schranz frequently guest lectured at Ball State and, along with his lectureship, endowed a scholarship in the Schranz name after his retirement.

Hosted by Ball State University since 1979, the Vernon C. Schranz Distinguished Lectureship in Public Relations has served as a forum for some of the most accomplished figures in public relations. As the longest-running public relations lectureship, this year marks the 35th anniversary of the event.


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