Robert W. Grupp is President and CEO of the Institute for Public Relations. This independent nonprofit foundation bridges the academic and professional communities by focusing solely on supporting public relations research and mainstreaming this knowledge into practice through education. The Institute is located at the University of Florida College of Journalism and Communications.
Most recently, Grupp was President of Grupp Global Partners LLC, a management consultancy with a strategic focus on corporate communications and international public relations. Previously, he was Vice President of Corporate and Public Affairs at Cephalon, Inc., an international biopharmaceutical company. At Cephalon, he integrated corporate communications and branding, investor relations, media relations, employee communications and product public relations. Grupp also held leadership positions managing corporate communications at Eli Lilly and Company, directing communications programs to launch innovative medical products and devices. At Dow Corning Corporation, he managed global public relations during the silicone breast implant crisis. At Consumers Energy in Michigan, he directed public affairs initiatives including crisis management and public outreach for the nuclear power industry.